#26: In this episode, I interviewed Ashley Nickelsen, founder and Chief Snack Officer of B.T.R. Nation — a plant-based, keto-friendly protein bar company with a purpose.
While I love the all natural, clean ingredients in Ashley’s bars, what I love the most is the story behind her company. Growing up, her parents always told her, “Be bold, be tenacious, and be resilient.” This was never more apparent in her life when both her parents were diagnosed with two very rare forms of cancer within months of each other.
Quickly becoming the primary caregiver for her parents at a young age, Ashley found herself totally gobsmacked at the lack of nutritious meals and snacks available for those in hospital settings, so she started making her own healing bites and bringing them to her parents — and that is how B.T.R. nation go its start.
We cover Ashley’s career journey from studying biochemistry and public health nutrition, to personal training and later joining a supplement start-up. We also talk about the indelible mark her parents left on her, as well as the ins and outs of starting a business during the pandemic.
I am truly so inspired by people like Ashley and her company’s mission. I hope you enjoy this conversation as much as I did!
Connect with Ashley on Instagram, on the B.T.R. website (use code WELL-LIVED for 15% off your first purchase + free shipping!) and shop her bars on Amazon.
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