Description

Full show notes are available on my website 

Michelle is the founder of Point North Brand Co. From design to brand strategy, Michelle helps creative visionaries craft compelling brand stories that inspire, connect and delight their audiences.

We talk about:

• Pivoting our business
• Getting to know our target audience
• Crafting a strong brand identity
• Niche-ing down

Books mentioned in the episode:

'Brand Gap' - Marty Neumeie

'Zag' - Marty Neumeie 

Connect with:

Michelle over on Instagram

Aimée over on Instagram