In this episode - Presentinggggggggg, Joel Klettke! - After 17 redrafts of this introduction, I'm going to officially just go for it!
Joel Klettke, all the way from Canada, is the founder of Business Casual Copywriting & Case Study Buddy (& Conversion Copywriter, Consulting to SAAS & B2B) and talks about his journey to becoming a highly regarded Copywriter, his process, how he helped Hubspot get a major lift in their conversions (2x), what's the big deal with Case Studies, what's the right way to do them to drive conversions & how most companies get this wrong and a ton more stuff that you don't want to miss.
P.S - Alternative titles for this episode that we shot down -
1. Convert like crazy!
and my favourite - 2. Do you even convert, bro?
Thanks for tuning in :)