Our guest today is Chad Mitchell from BeerVana International in Vietnam, Thailand and Indonesia. They distribute beer from all over the world but have an especially strong affinity for what we call American Craft Beer. As you'll hear, they are an anomaly in beer distribution; they actually care about the art and craft of the beer they represent. They believe in giving honest feedback, legitimate sales projections and partying like you love your job. They are beer nerds in a beer job and just listening to Chad's passion should inspire you to be better at what you do.
Because I care about making you better in your career I asked Chad to talk to us about what his team looks for in a supplier partner and how you and your brewery can partner with them to tackle Southeast Asia. You'll hear my guests and I discuss depth vs width in regards to your distribution footprint and I believe you need both to diversify your sales channels enough to weather the inevitable storms in your future. He talks about mistakes he's seen, mistakes he's made and how breweries can learn from both.
Chad's a super-cool guy and it was an honor to talk to him about Beervana as well as his brewery project, Mixtape Beverages. I decided to make our Mixtape conversation a bonus episode 17, so sit back and enjoy episode 16 as we focus on the story of Beervana and international distribution done right.
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