Dan Garrison is the founder and proprietor of TX’s first legal bourbon distillery, Garrison Brothers in Hye, TX. I wanted to interview Dan because I knew that there were lessons we could learn from how spirits goes to market. I was positive that there were overlaps in the cash flow model for aging bourbon vs fermenting beer. I knew that he had overcome massive obstacles on the path to building his nationwide brand. And I was certain that understanding his business would make us better in ours. What I didn’t know was that he was still chasing profitability after 17 years. That some of those struggles he overcame almost killed his small but high-end bourbon distillery. And I was surprised to hear him predict a saturation point similar to what the beer industry is experiencing now. Dan and I recorded this episode in the sunshine on the grounds of Garrison Brothers. I wasn’t the only one enjoying the TX bourbon that day so you’ll hear people talking, dogs barking and even a small plane circling overhead. I hope that helps you imagine you’re sitting at the table with us, enjoying the company and the bourbon. Dan was a gracious host. He was open with his story, freely discussing his successes and failures in ways few can manage. I was struck by his passion and inspired by his poetic description of the role of bourbon in a fulfilled life. I truly hope you enjoy listening as much as I enjoyed recording this episode of the podcast.
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