Jason Santamaria and his partnerChris Doyle started a brewery in Atlanta back in 2014.
They called it Second Self and they ran it that way. The brewery was a creative expression of the flavors and experiences that shaped their lives.
What you’ll hear is how as the market grew and evolved, so did Second Self. Pivoting to find new puddles of profitability, struggling against changing consumer preferences and finally ending up as a primarily contract facility.
I sat down with Jason a week or so before he and Chris closed their doors to hear the whole story. Jason shares how they were inspired to start their brewery, what it was like to build it into a thriving business and the emotions he has presiding over it’s dismantlement.
This is the story of the late Second Self Beer Company in Atlanta, Georgia. Much love to the co-founder, Jason Santamaria for sharing it and teaching us How NOT To Start A Damn Brewery.
Second Self Beer Company's website
Second Self Beer Company's Facebook Page
Second Self Beer Company's Instagram
News Story About Their Closing
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