Our guest this week is non other than Jody Reyes. The founder, proprietor, marketer and all-around swell motherfucker from WhichCraft in Austin, TX.
If you don’t know Jody, your life is worse off for it. The beer industry is overflowing with misguided arrogance and dripping with rampant douchbaggery. Yet somehow Jody has managed to stand right in the center of the Austin craft beer scene for close to 8 years and still maintain a state of influence. And zen. I’m well aware that you didn’t but if you ask me, I’ll tell you that he’s the Jodhi-sattva of Texas craft beer.
Whichcraft is maybe the most important craft beer account in maybe the most important craft beer city in TX. But the road to that much notoriety didn’t come any easier than a drunk redneck. Jody struggled against city ordinances, relocation construction and a dynamically changing marketplace.
The main reason I asked him to share his story with us is because what he’s seen as he grew his business is what you need to know to grow yours. If you want your business to thrive, you’ll need mavens like Jody’s team at Whichcraft to stand up for you and your beer.
Let’s start by asking him about what he’s seen work from breweries in Austin.
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