2012. The start of my industrial marketing career was at a small start-up lighting distributor. I learned the basics of the supply chain, the manufacturer > distributor > end-user relationship, and the technical side of emergency lighting and commercial lighting. I also learned about search engine optimization (SEO), how to build an eCommerce site from the ground up, plus a few tricks for writing a LOT of content. If you're just getting started in industrial or B2B marketing, this episode should be a good listen.
