Tsitsi Mutiti sits down with Lydia Amoah FRSA, founder of the Black Pound Report and CEO of Backlight, to explore how wealth extends beyond money and why representation matters in business and finance. Lydia shares the inspiration behind launching the UK’s leading research into the spending power of Black and multi-ethnic communities. Together, they dive into themes of economic empowerment, financial inclusion, consumer behaviour, and the urgent need for representation in financial services. Learn how multi-ethnic communities in the UK contribute billions in disposable income, and why businesses must recognise this untapped economic opportunity.
Discover how the Black Pound Report is shifting narratives, driving data-led change, and empowering future generations to build wealth through collaboration and visibility.
Key Topics Covered in This Episode:
• Why Lydia Amoah created the Black Pound Report
• How representation in finance and business builds consumer trust
• The untapped financial potential of Black and multi-ethnic communities in the UK
• Insights from the Black Pound Report on post-pandemic consumer behaviour shifts
• How data and research can drive social and economic change
• The importance of valuing diverse consumers and reflecting them in brand messaging
• Building generational wealth through collaboration and community-led investment
• How businesses can better engage with multi-ethnic markets.
Why This Episode Matters:
This episode is a must-listen for entrepreneurs, business leaders, marketers, and policymakers who want to better understand multicultural consumer behaviour and how to tap into the economic power of underrepresented communities. It also offers inspiration for anyone seeking to drive change through research, advocacy, and data-driven storytelling.
Download The Black Pound Report here
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Connect with Lydia Amoah FRSA
LinkedIn: https://www.linkedin.com/in/lydiaamoah
Instagram: https://www.instagram.com/lydiaamoah_official/
Instagram: https://www.instragram.com/backlight_uk/
