In this episode, host Chris Starkey welcomes Michael Alexandre, Event Manager, North America of Adyen. We explore the complexities and triumphs of event planning within the rapidly evolving payment platform sector.
Key Takeaways:
(03:18) Adyen’s global event strategy includes over 150 events annually.
(04:13) Events managed at Adyen are diverse, from webinars to international conferences.
(06:17) The significance of balancing professional and family life amidst frequent travels.
(07:26) An inside look at the team structure within Adyen’s event management department.
(09:22) Coping with the stress and unpredictability of the event planning industry.
(11:02) The evolution of marketing strategies in promoting events.
(13:35) How location influences event planning and execution, comparing San Francisco to New York.
(15:08) Michael’s perspective on the critical role of speakers in enhancing event experiences.
(17:07) AI’s potential and current use in event marketing and planning.
Resources Mentioned:
- https://www.adyen.com/knowledge-hub/sem
