Welcome to another episode of "Top Three Thursday"! This time, we have an exciting and insightful conversation lined up with our special guest, Samantha Vogel. Samantha is a seasoned expert in creating remarkable trade show experiences, and today she'll be sharing her invaluable know-how. We dive into everything from strategic booth design and cost-effective exhibiting strategies to the cutting-edge use of immersive AV technology and AI integration. Samantha also brings her unique background in special needs nonprofit events and high-stakes trade shows, like those for GameStop, providing a rich perspective on how to truly stand out and measure success at these events. Stay tuned as we explore how understanding your audience, setting clear goals, and employing creative, personalized interactions can make your brand shine on the trade show floor. Plus, don't miss Chris's job offer to Samantha—it's a testament to the game-changing insights she's about to share!
Key Takeaways
04:40 Created immersive gaming trade show experiences with innovation and engagement.
06:47 Understanding audience demographics crucial for trade shows.
09:43 Create flexible booth to suit different shows.
15:43 Integrate interactive technology into engaging booth displays.
19:07 AI captures booth engagement, facial expressions, and data, impacting trade show strategy.
21:43 Exhibits are critical for on-site event success.
24:38 Identifying goals is essential for trade show success.
27:12 Post-show revenue maximization through effective tracking.
About Samantha Vogel:
Samantha Vogel is an experienced event producer with expertise in creating immersive and engaging trade show experiences. She has a background in producing special needs nonprofit events and a passion for fostering connections through events.
Currently, Samantha works for Freeman, a company that specializes in producing trade show booths. Prior to this, she worked on producing a large trade show floor for GameStop, which involved millions of dollars in investment. Her role required a deep understanding of the target audience's demographics to deliver a successful experience.
Throughout the podcast, Samantha demonstrates her knowledge and insights on various aspects of trade show exhibit strategy. She emphasizes the importance of setting clear goals, measuring success, and aligning booth design with specific objectives. Samantha also highlights the use of technology, such as interactive displays, LED screens, and AI integration, to capture attendee engagement and create memorable experiences.
Samantha's expertise extends to the creative and strategic aspects of booth design. She encourages the use of hands-on experiences and personalization to engage attendees effectively. Additionally, she recognizes the value of AI tools like midjourney for visualizing booth designs and the potential for AI-powered interactive experiences and data capture.
Links :
Linked in : https://www.linkedin.com/in/samantha-vogel-cmp-07284523/
Freeman : https://www.freeman.com
GameStop : https://www.gamestop.com/
