Guests Jason Danard (TEAM Auction Sales), Melissa Downing (VBP+ cow-calf producers and coordinator in Alberta) join co-host Amy Higgins (VBP+ Coordinator from New Brunswick) . Topic today is delving into the critical topic of marketing and expanding a bit on the VBP+ Value Chain. VBP+ stands for Verified Beef Production Plus which provides training and certification services for beef producers across Canada.
VBP+ is an approved certification body for the Canadian Roundtable for Canadian Beef (CRSB). Beef operations that are certified by VBP+ are also recognized as meeting the CRSB Sustainable Beef Production Standard and are eligible to participate in certified sustainable sourcing programs.
For the results from the VBP+ Referenced Sale that was held September 28th click here: https://www.teamauctionsales.com/TEAM-Feeder-Cattle-Sale-featuring-cattle-from-VBP-operations-across-Western-Canada_as75960
Producer & Hosts: Bree Patterson (bree@cattlemen.bc.ca) & Amy Higgins (nb@verifiedbeef.ca)
Jason Danard (https://www.teamauctionsales.com), Melissa Downing (ab@verifiedbeef.ca)
Technical Producer: Amy Higgins (nb@verifiedbeef.ca)
Special Thanks to Michael Boyd for assisting with Podcast startup: michaelboyd@podcastatlantic.com https://podcastatlantic.com/
Music "Flawed" composed by Jake Haws from: https://archesaudio.com/
Anchor: https://anchor.fm/simply-verified-beef
Twitter @VBPCanada
Facebook- verifiedbeefproduction
Thanks to our feature sponsor- the Canadian Agricultural Partnership in New Brunswick, Nova Scotia, and Prince Edward Island.
