Will Taylor, Partner Marketing Manager at Mailshake in this episode talks about cold emailing and how it can make (or break) a young startup. He explains some of the legalities around this field and most importantly - how can founders avoid getting into spam folders of their prospects and ruining the reputation of their domain name.
Will's LinkedIn: https://www.linkedin.com/in/vvilltaylor/
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Some of the questions we covered in this episode:
- what are the major pitfalls of cold emailing?
- what are some realistic expectations for sales coming from this channel?
- where would you recommend founders to start their cold emailing journey?
- how can you "warm up" your email
- where should founders find their leads for cold emailing?
- the legal side of cold emailing is quite vague and generally unenforced, but some founders still try to refrain from cold emailing because of those laws. Have you ever seen instances where it was actually prosecuted?
- what are the best ways to generate leads for email lists?
- how much time should founders spend on cold emailing VS generating their email lists organically?
