James Becton has a digital marketing agency based in Tennessee, USA. He has sales & marketing leadership experience in companies from the pharmaceuticals industry, automotive and Miller Coors Brewery. People are the crux of his experience.
James is passionate about business growth and the digital aspect of the business. He helped AC Delco sell automotive parts online via Amazon. The experience is changing for the consumer and the manufacturer. For the automotive sector, automation is a critical strategic objective. The projects he has worked on have focused on changing the sales territory and the distribution strategy.
Digital marketing is changing rapidly. It is an era of disruption.
The actual marketing talent lies in marketers that can build relationships, trust and engage with the customers. Give away free education and advice that helps the audience make an informed decision.
Organisation leaders need to develop Mutual Beneficial Partnerships (MBP), agencies that specialise in intent-based data and targeted marketing programs. The marketing strategy needs to streamline the focus towards the specific customer base rather than casting a broad net.
For young marketing professionals, there seems to be so much opportunity. Work out your passion and niche. Identify the area that gets you excited.
