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Charlotte Tolley, founder and executive director of Nourish Knoxville started the Market Square Farmers Market in downtown Knoxville in 2004 when downtown wasn’t much to look at. The farmers market not only jump-started the revitalization of the city’s downtown, but it also led to the 2013 establishment of Nourish Knoxville, a nonprofit dedicated to cultivating healthy communities by supporting relationships between local farmers, producers, and the public. Early doubts gave way to momentum including the opening of additional markets and addressing new needs in the pandemic.