Media consolidation in the 1990s forced John Michael off the 96X airwaves in Memphis and on to a successful career in radio that included a stint at the vaunted KROQ in Los Angeles. John found that his varied experiences taught him a lot about what worked in radio. Those experiences also showed him how radio was broken and disconnected from the audiences it once served, and he began to think about how to reinvent it. John recently rebooted 96X and plans to involve the Memphis music community to make the station all it can be.
