I attend conferences and trade fairs from time to time and companies often exhibit there. Over the years, I have seen new companies emerge and, unfortunately, older ones disappear. I have got to know start-ups and large established corporations. What they all have in common is that they have a name. In the vast majority of cases, this is not by chance. It stands for something, has a message and usually makes a statement about the purpose of the company or its services, products or offerings. Sometimes it's a small cell whose full resolution you need to know in order to understand the statement and sometimes the statement is already clear from the name. Sometimes it is a product name of this company and sometimes it indicates in which market it participates. But actually it is always a clear statement in connection with their vision or mission. If you were to see your life as a company - just for the sake of argument - which company name would you choose?
I wish you an extraordinary day!
