I always like to say “your words could be medicine for others”.
And this doesn’t just mean the spoken word. The words you write on your website, your social media posts, your emails can have a profound impact on your audience.
Sometimes you just have to understand the process of the written word and copy to be able to use words in a purpose-led way!
Episode 98 of The Essential Shift Podcast is all about the power of words. I am joined by copy expert Anita Siek who is going to share some really great insights to help you be the copywriter for your business!
If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @anitasiek
✨ Want to see the power of my words come to life? GET A COPY OF MY BOOK✨
KEY EPISODE TAKEAWAYS
How to review your writing to get more conversions
How words can create emotion and connection
The 4 elements to help with better writing
How to write better copy for your business
SHOW RESOURCES
CHECK out Anita on Instagram - HERE
CHECK out Wordfetti on Instagram - HERE
LEARN from Anita in Wordfetti your Words - HERE
Order my Book - Light It - HERE
FOLLOW me on INSTAGRAM - HERE
Find out more about how to WORK WITH ME - HERE
If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.
ABOUT THE GUEST
Anita Siek is a lawyer turned brand strategist and copywriter and CEO of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands that don't do normal create a dent in their industry through the power of psychology and words. Wordfetti does this in 3 ways: through their studio (done for you), their school arm (where they teach you how they do it), and through their shop (where you can buy on-demand conversion-ready copywriting templates).
With a big passion for words, language and how the delicate choices of how they can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tool we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving meaningful action and results.*
Anita's work has been featured on Forbes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia's largest insurance group, IAG, Challenge DV (formerly known as Australia's CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze.
Bless it be.
With love, Laetitia!
