🎙️ In this episode, I sit down with Shelby Moore, Vice President of New Development at Asset Living, to talk about what it takes to lead growth in one of the largest property management companies in the country.
Shelby’s story is a true Asset Living journey — starting as a Community Assistant while attending Texas A&M University and growing into leadership roles across student housing, new development marketing, and now VP of New Development. With 13 years of experience, she has seen every side of property management and brings a unique perspective on building strategies that expand markets, strengthen client relationships, and create one-of-a-kind living experiences.
In our conversation, Shelby adds context to the realities of scaling new developments: the importance of client partnerships, how to build strong internal teams, and what it takes to deliver results while never losing sight of people and culture.
We dive into:
(1) Lessons learned from her career journey within Asset Living
(2) How to cultivate long-term relationships with developers and investors
(3) Why team collaboration and culture drive successful new developments
(4) The mindset younger professionals need to thrive in property management
Shelby’s perspective is candid, inspiring, and grounded in both operational expertise and people-first leadership — a must-listen for anyone interested in real estate development, operations, or leadership growth.
🟢 Now streaming on Spotify, Apple Podcasts, and wherever you listen.
