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Welcome to this episode of The Modernists. A podcast dedicated to empowering your modern individual.

In this episode, we are joined by Omar Oualily, founder of Sahara Drinks, a brand redefining Mahia, Morocco’s iconic spirit. Sahara Drinks represents a unique fusion of Moroccan heritage and Scottish craftsmanship, bringing the essence of Morocco to a global audience in every bottle.

Omar’s journey began with a mission to reclaim the heritage of Mahia - steeped in centuries of culture - while modernising its narrative. After over three years of research and development, Sahara was born: a premium Mahia crafted with figs, apricots, almonds, honey, and a touch of aniseed, all sourced organically and distilled using sustainable practices.

In this episode, Omar shares the story behind Sahara Drinks. We dive into the brand’s dedication to sustainability, its innovative approach to preserving tradition, and the remarkable way it has married two worlds - Moroccan flavours and Scottish expertise.

Join us as Omar takes us through his journey of creating Sahara, the challenges of redefining a traditional spirit, and his vision for a sustainable future where culture and craftsmanship unite.

Omar's LinkedIn

Sahara Drinks Website