For most of his career, this non-traditional sports broadcaster amplified the personalities of A-list professional athletes using a light-hearted approach.
Starting at The Score Television Network (1998-2002 / 2005-2010) with “Cabbie on the Street”, a 5-minute weekly interview segment, using disarming mechanisms and humor, Cabbie Richards was able to unlock the personalities of famous and mercurial stars. Interactions with Michael Jordan, Kobe Bryant, Sidney Crosby, Alex Ovechkin, David Ortiz raised his profile and helped to change perceptions of these incredible competitors. Covering the Stanley Cup Finals with a poncho and goggles was a unique perspective on Canada’s national sport.
At Sportsnet (2002-2005), Richards hosted and produced two weekly half hour magazine shows “NBAXL” and “JZone” which covered the NBA and MLB with features and pop culture segments.
Moving to TSN (2011-2019), his interviews segment “Cabbie Presents” appeared on Sportscentre where he fostered relationships with NFL stars including Aaron Rodgers and JJ Watt. Richards’ role grew in scope covering the ESPY Awards red carpet 2012-2019, multiple CFL Grey Cup Weekends, movie junkets and as a member of the broadcast team for the 2019 NBA Playoffs for the entire Toronto Raptors Championship run.
In the fall of 2019, Cabbie joined a Bleacher Report, working on the portfolio brand B/R Betting in Las Vegas. Richards hosts the “Squad Ride”, “Group Chat” shows and NBA Bet Stream (on NBA Digital for Turner Sports).
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