Description

Welcome to episode 62 of the Powerful on Purpose podcast! In this episode, Maggie interviews Jo Spehr, Director of Empire Events and Retreats.

Jo shares her extensive experience in the events industry and offers insights on how entrepreneurs can leverage events to elevate their brands and build an empire.

Jo Spehr is a 6-figure entrepreneur, Amazon best-selling co-author, and qualified Event Specialist.

With nearly two decades of experience working in Business and Events for the government, Jo has successfully delivered over 3000 meetings and workshops, 300+ events, and spoken to audiences of over 2000 people.

She supports 6 and 7-figure entrepreneurs in scaling their impact and leadership through specialized event services.

Main Discussion Points:

1. Journey to Events Career:

   • Jo left school to work for the government and discovered her passion for creating impactful experiences.
   • Made a courageous leap to coach others through her hard-won insights.

2. Running a Successful First Event:

   • Importance of clear objectives and showcasing the full solution.
   • Viewing the event as a marketing tool rather than an immediate profit center to establish authority and attract ideal clients.

3. Benefits of In-Person Events:

   • In-person events foster intimate rapport, collaboration, and adventure-seeking.
   • They satisfy current customer desires for transformational experiences over passive learning.

4. Facilitating an Impactful Event:

   • Structuring content to different learning styles, pacing engagement.
   • Drawing attendees into insight through emotion and empowering them with next steps to maximize impact.

5. Developing Skills for Event Leadership:

   • Importance of courage to be imperfectly visible while delegating tasks.
   • Building authority and influence through visible mastery to attract those ready to level up.

Quotes:

“An event is not just a profit center; it's a powerful marketing tool to establish authority and attract ideal clients.”

“In-person events uniquely foster the intimate rapport and collaboration that online events often lack.”

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