Making the mistake between a statement and a problem is one of the worst things that we can do in selling. For if we do not establish the problem for the prospect, your solution will not come in as valuable or relevant to their situation → And this is why I share on how to identify the difference between a problem and a statement, and how to apply that in your fact finding process.
Welcome to The Advisors’ Podcast where we talk about how to get more clients, increase commissions and have longevity in the advisory business and embark on the journey of being Happy, Purposeful & Authentic.
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