Why did you buy the last book you did? And how can you use that knowledge to sell your own book (or buy your next book!). Plus, I chat about a fabulous writing collective, The Mesdames of Mayhem. Plus, what are The Seven Secrets of Highly Successful People and The Five Rules of Book Reviewing? I look at the good, the bad and ugly - all shall be revealed! Also, are we heading for a paper shortage and how will this impact the book publishing industry? Lots of great news in this episode!