In our latest podcast, Sue was joined by Karley Cunningham of Big Bold Brand to talk about differentiation – both from a company/product/service perspective and from an employer perspective. Listen in to hear what Karley had to say about:
· Looking internally to define what makes you unique and special
· Defining the language that you use when you talk about your brand
· Interweaving branding and culture
· Getting started in defining your differentiators
· Documenting, communicating, and taking action
· Being authentic and sticking to your truth
Karley has provided her Surefire Audit as a resource for our listeners. You can download your copy of the audit and guide at www.bigboldbrand/surefireaudit. Do you need to work out the kinks in your culture or employer brand? STM can help. Contact us for a complimentary consultation.
