Imagine that this very moment you are sitting in front of your TV.
You have just eaten dinner and you are trying to relax after long day at work.
It is your time, right?
Now tell me.
When you are in that nice comfortable incline chair, lounge or bed relaxing, what do you see while you are watching your favourite series, movie or sport event?
You see commercials.
Those precisely timed slots filled with colours, fonts, happy faces and of course… a call to action.
We know advertisers and politicians try to persuade us to believe a certain viewpoint.
The power of communication as a type of #warfare is often undervalued.
You become as big as your thoughts.
The secret to success lies in how you think.
Training yourself to not only follow the narrative you are being fed, but to think on your own… this equips you to succeed.
Influencing your ‘enemy’ is a key part of winning any battle. We all love to win. Wouldn’t you agree?
After all there can be only one winner.
Being able to analyse misinformation has become a critical skill for armies, #businesses and citizens alike.
Do you realise the ability to get creative outweighs what you know?
In other instances, the use of creativity can compensate for a lack of knowledge in a single area.
You may remember that prior to the invasion of Iraq in 2003, there was a slogan, “Winning hearts and minds in the war on terrorism” that was used extensively.
The slogan is not the weapon in #military terms, it doesn’t cause human fatalities and body injuries.
It doesn’t cause human fatalities.
Period.
But, #communication, translated into carefully chosen words, along with military might, causes a deep #emotional effect on military personnel and civilians on other side of the front line.
I know that, I witnessed it so many times while being in combat during the war.
Thank you for listening, Mario.
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