HOW TO PROTECT YOURSELF FROM MISINFORMATION AND DISINFORMATION
Definitions of disinformation and misinformation are easy to find.
The important distinction between the two is the intent that sits behind them.
Misinformation, particularly online, is all around us. It has shown how vulnerable we are as a society, particularly during the Covid19 pandemic, where truthful and fact checked information has in some cases become a rare commodity.
Disinformation is usually based on true event, so, it will include facts around which a false story will be built. These typically use sources, like social media platforms, where misinformation is flowing.
Disinformation is part of daily life, alongside misinformation. It is important for corporations to understand the modus operandi of both in order to protect their brands and reputations by maximising trust and confidence within their consumer and supplier communities.
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