Today, I’m thrilled to welcome Samantha Van Hoof Flores to the show. Samantha is not only a dynamic leader in the world of innovation and transformation—she’s also someone who brings a deep sense of purpose and empathy into how change is done with people, not to them.
With years of experience driving human-centered innovation across both the private and public sectors, she’s built a reputation for turning complex challenges into collaborative opportunities. Whether it’s through her strategic foresight, her ability to connect unlikely dots, or her genuine curiosity about what makes people tick, Samantha has helped shape future-ready organizations with a heart.
Today, we’ll dive into her journey, what it really takes to lead change that sticks, and how we can all be a little more intentional in building cultures that work—for people and progress.
