Summary
In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Aashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.
Takeaways
Chapters
00:00 Introduction to Aashna Makin
02:58 Early Career Mistakes and Lessons Learned
09:57 Navigating Mistakes in PPC Management
14:57 Common Errors in Advertising
20:59 The Importance of Discussing Mistakes
27:00 Final Thoughts and Advice
Find Aashna on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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