This week we chatted with Matt Wilson of MPW Marketing. We discussed the right way to spend on marketing, staying busy year-round, optimizing for conversions, and more.
Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU.
0:00 Intro
3:59 Get to know Matt Wilson and MPW Marketing
7:15 The importance of an annual marketing plan
12:38 Marketing for your shoulder seasons
16:48 Why branding makes a big difference
24:41 Getting in front of the right people
32:55 How to split up your marketing spend
47:43 Making your business conversion-ready
