Ep. 4: Keith Reinhard DDB. Want to know how to write funny? Keith Reinhard, the Chairman Emeritus of the DDB Worldwide tells you his secret sauce in this episode of Ad Chats with Frank Palmer. Find out how Keith came up with the #1 jingle of all time for McDonalds, how his Four Freedoms can lead to creative greatness and listen to the story behind his creation of the Omnicom Group (which he almost called Aardvark)!
Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. As a working creative director, Keith and his team gave birth to McDonald’s “You Deserve a Break Today,” named the number one jingle of the 20thCentury by Advertising Age magazine, as well as McDonald’s famous tongue-twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions on a sesame seed bun.” He and his group also created State Farm’s long-running theme, “Just Like a Good Neighbour, State Farm Is There.” His teams have been responsible for award-winning campaigns for Volkswagen, Audi, Anheuser-Busch, Michelin Tires, Amtrak, Kraft Foods, Unilever and many others.
A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising.
Sponsored by: MET Metropolitan Fine Printers https://metprinters.com/
Music: Bensound.com
