Advertising veteran Rob Schlyecher shares invaluable insights into the world of advertising. From his early passion for writing to the challenges of being a marketing director, Rob discusses the pitfalls of overly logical advertising and the importance of emotional appeal. He introduces the concept of an 'immortal creative platform' using iconic slogans such as 'Red Bull gives you wings'.
Rob and Frank explore changes in the industry, emphasizing the need for creatives to embrace AI, and reflect on the evolving landscape of product perception and the significant influence of influencers.
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