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Join us for a captivating interview where Rod Palson, an experienced
figure in the copywriting, marketing and communications industry,
engages in a conversation with Frank Palmer. They will delve into their
long-standing friendship, reminiscing about their early career ventures,
including the inception of their agency.

You will discover Rod's journey from leaving college for a job at a
radio station to becoming a pivotal figure in the advertising world. You
will learn about his passion for sports and the genesis of Palmer
Jarvis, a renowned advertising agency.

During the interview, you will explore Rod's role in creating iconic
campaigns like 'the Whiteout' for the Winnipeg Jets, shaping the sports
landscape and igniting fan fervour later called The White Noise. You
will also uncover Rod's insights into radio and TV advertising,
challenging conventional norms with his fervent approach to creativity.

The interview will provide valuable perspectives on crafting engaging
content and the importance of infusing passion into every project. Join
us on this insightful journey through the dynamic world of marketing and
communications, where innovation and creativity intersect to leave a
lasting impact.

Join us on this insightful journey through the dynamic world of
marketing and communications, where innovation and creativity intersect
to leave a lasting impact.

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