As I mentioned in the podcast HyerVale was created to be a place of comfort. Not everyone would be comfortable in the same place and that’s ok. Life as I see it is a mountain that you climb. The higher you go the more successful you are. HyerVale is where you decide to stop climbing. Where you decide, “ok I’m content. Let me appreciate where I’m at.” There’s a peace in knowing that you can achieve more but choosing to settle because you’ve proven all you had to to yourself. Some people die before finding their higher valley. That’s incredibly sad. And I guess that’s the true purpose of the brand. The clothes, the music, even this podcast is to get you to look around at where you’re at and appreciate it for what it is. Don’t compare your climb to anyone else’s. Just do the work. But also, don’t kill yourself looking up for your higher valley when it was always just around you.
