In this episode, we’re joined by Shaalin Parekh — a go-to-market expert helping SaaS companies successfully break into financial services and other tightly regulated industries. With a unique perspective shaped by his early days at Capital One and later success at Seismic, Shaalin has mastered the art of building and scaling industry-specific GTM strategies.
We explore the nuances of selling to banks, wealth managers, and asset managers, and why traditional SaaS playbooks don’t always translate. Shaalin shares the behind-the-scenes strategies that helped Seismic land 8 of the top 10 banks and nearly all of the top 25 asset managers.
If you're a SaaS leader looking to crack into financial services or other enterprise verticals, this conversation is packed with practical advice and proven tactics.
Tune in to learn how Shaalin helps companies go from “interesting” to “essential” in highly competitive industries.
