Entrepreneurship can be a lonely career, but with Pamela Slim's new book, The Widest Net (and the marketing method found within the pages), Pam encourages us all to take Tiny Marketing Actions to discover new customers right in front of us.
In this episode, we talk about:
- Pam's new method of marketing, which involves tapping into your ecosystem and connecting with the right people
- How to determine your ideal client based on what they're going through/what they need, rather than demographics
- Why coming up with the perfect job title holds us back from doing the work we're meant to do
- How introverts can thrive when entering situations with lots of people
- When the right time is to quit your job and start a business, plus how to prepare to make that shift
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ABOUT OUR GUEST
Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. She focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute.
Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Both were published by Penguin/Portfolio. Her upcoming book The Widest Net will be published by McGraw Hill in November 2021.
In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke
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REFERENCED ON THE SHOW
- Emilie Wapnick: 'How To Be Everything' (Multipotentialites)
https://puttylike.com/
- Susan Cain: 'Quiet' (Introverts)
https://www.quietrev.com/
- James Clear: 'Atomic Habits' (1% better daily)
https://amzn.to/3k4Y5Kp
- Pamela Slim: 'An Open Letter to CEOs Across the Corporate World'
http://escapefromcubiclenation.com/2006/05/04/open-letter-to-ceos-coos-cios-and-cfos-across-the-corporate-world/
- Amy Cuddy: 'The Pandemic Flux'
https://www.washingtonpost.com/outlook/2021/08/11/pandemic-anxiety-psychology-delta/
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