In this special 50th episode (!) of The Modern Casanova podcast, I get into Robert Cialdini's six principles of persuasion from his seminal 1984 book Influence: The Power of Persuasion.
https://www.amazon.co.uk/gp/product/006124189X/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=realtroyfranc-21&creative=6738&linkCode=as2&creativeASIN=006124189X&linkId=5522d5b42288c181dc5b7bb16c93b9f9
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