In conversation with Atul Raja.
Atul is a marketer, brand builder, and strategist with 28-yrs high octane cross-industrial experiences across some leading organizations like Bharti Airtel, Tata Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon, and Daewoo Motors. Specializing in business planning, strategic marketing, branding, product management, and marketing communications, he has launched and managed leading FMCG brands like Airtel, Royal Challenge, Daewoo Matiz, Tata Indicom, and Kenwood, and his long marketing stint is marked by success stories on corporate branding and product marketing.
Equipped with a Management degree, he has honed my marketing & branding skills at Marcus Evans, London, Indian School of Business (ISB), Indian Institute of Management, Bangalore (IIMB), and Tata Management Training Centre (TMTC). He is an avid writer and a regular columnist in leading publications. Frequently warded for marketing initiatives, He is a member of the US-headquartered International Association of Business Communicators (IABC).
