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Description

A discussion with Melanie Murphy, Chief Analytics Officer at Fluent. Fluent helps companies acquire and retain customers across the entire omnichannel marketing experience. She has held prior roles at Bed Bath & Beyond, Mindtree, and Experian.

She talks about learning to manage 120 people while still in school and how she came to focus on scaling marketing analytics to an enterprise level. She outlines why EQ and soft skills are so important to career success, as well as how she coaches her team members to develop these skills. Her comments on how she uses the open space in her calendar is worth a listen for anyone struggling with balancing a busy calendar and back to office activities.

#analytics #datascience #leadership #machinelearning #ai #artificialintelligence #Fluent #Mindtree #Experian #BethBathAndBeyond