- Started in 2014 serving
- Pivoted in 2016 after seeing two Cannabis retailers on the platform spend 5-10x more than other retailers on the platform
- Raised $3.2M Seed (December 2017) led by Mike Gamson (Next Play Ventures), Green Acre Capital and HALLEY Venture Partners also invested
- Raised $5M Series A (December 2018) led by Altitude Investment Management, where they targeted only two Cannabis VC firms and got term sheets from both
- Raised $11.5M Series B (August 2020) led by TVC Capital, which seems to have a thesis around Cannabis software (also invested in GrowFlow around the same time)
