Sunderstorm is currently in CA, NV, CO, and MA. The company plans to launch in IL soon. The company also announced in December 2022 plans to enter Thailand through an agreement with THCG Group Ltd. (THCG), a Thailand-based, vertically integrated medical cannabis license holder with existing cultivation, distribution and retail operations, including wellness centers. The company expects this market entry to bring meaningful revenue, and similar to being in Las Vegas, an important one to build the brand.
Summary:
Cameron Clarke and Keith, lifelong friends and business partners, started Sunderstorm in December 2014. Cameron talks through how this has helped them navigate the challenges of the cannabis industry with their diverse backgrounds
Sunderstorm aims to enter billion-dollar plus markets and initially targeted Nevada and Colorado for their potential progress
The importance of having the right partners in the cannabis industry–trust, consistent quality, and effective communication. The Company has found success by aligning their interests with their partners, managing challenges together, and leveraging local relationships for market understanding and expansion
Various collaborations and partnerships with different brands, including a successful collaboration with RNBW
Collaborating with dispensaries to provide products that consumers want by leveraging their R&D capabilities
The importance of owning distribution and relationships with retailers
Control their brand and be their own distributor, investing heavily in technology and building one of the best distribution platforms in California. Sunderstorm has expanded distribution to bring on third party brands, which would bring down their distribution costs and benefit the brands with their larger footprint in the state, while reducing their own costs
Decision to expand to Thailand given the favorable regulatory environment and the potential for a large market with both domestic and international opportunities
Sunderstorm has raised $10 million and is debt-free
Unique aspects of Sunderstorm–investments in technology, systems, automation, quality, and R&D
