About the speaker (https://www.linkedin.com/in/ben-samuel-57a89642/)
Fit On Click was founded in 2015 by Ben. He was struggling to find a fitness facility as per his requirements in his community in Dubai. What started as an online fitness and wellness finder is now a one-stop-shop for all the fitness, healthy food, and sports requirements in UAE. He recently started an app called Fitze where he consumers get rewarded for physical activities and every step that they take.
Ben is not only working together with the fitness community but changing how people live their lives, whether by helping people enroll in fitness and sports or gamify the experience towards well-being at work and create a better company culture.
In this episode
The challenges of marketing a sports marketplace. (both Fit on click and Fitze)
The challenges faced in building Fitze and Git on Click.
How brands can benefit from being on the Fitze platform.
Challenges of marketing an app based on activities in this region.
