Some key take aways from understanding digital marketing in UK, India and Middle East during Covid times.
1) Don't be an opportunist and keep selling as before. Show empathy.
2) Communicate - over communicate if need be.
3) Be socially responsible as a brand.
4) Be ready to pivot. The world is changing.
5) Keep your ears to the ground to understand the changing behaviour
6) Consumers are window shopping - Keep all marketing assets updated.
