About the Speaker - Ketaki Shah (https://www.linkedin.com/in/ketaki-shah-87742350/)
Ketaki is the Marketing and PR manager in Nando's UAE. With a career starting in customer service, consumers were at the center of everything she did in her career.
In her present role, she overlooks the marketing for the retail chain here in UAE through retail and online channels
She started her career with KingFisher Airlines with customer service and managed their loyalty programs towards the end.
In this episode
- The African brand heritage.
- Covid has brought about some unforeseen challenges especially in the food industry. With a retail footprint like Nando's, how are they adjusting marketing to the new normal? Are there things that you are doing that you never could have imagined pre-Covid?
- Many food brands have started to invest aggressively in their own e-commerce machinery. While the overall feeling is that the marketplace will remain the preferred channels of order, do they think own e-commerce in food is something viable and should be there? How much of the own e-commerce is should actually be to drive sales or is it just brand hygiene?
- Has their preference of digital as a communication channel gone up or is it still as much as before?
- How does selling the peri-peri sauce through retail fit into the overall marketing strategy of Nando's?
- How are they managing the human impact of such a huge challenge to humankind?
