About the speaker (https://www.linkedin.com/in/mikealnaji/)
Mike is a digital marketing consultant with over 6 years of experience in digital marketing, influencer marketing, and social media. Having worked at both agency and client-side roles, Mike has delivered campaigns ranging from integrated digital campaigns, to viral content and pretty much everything in between. By fully understanding a brand's business combined with the market situations and consumer behavior, he enables brands to use digital products and marketing as a means to deliver on their business objectives. Mike has worked for a wide variety of global and regional clients from various industries. He has engineered the influencer marketing strategies for several brands across the region and executed dozens of campaigns with influencers that have proven to be ROI positive.
In this episode
The Influencer Marketing landscape in the Middle East
Has Influencer Marketing lost trust in consumer minds or is it still effective?
Simplifying terminologies - Influencers, micro, and nano influencers
How to choose an influencer for your brand? What's the checklist one should be using?
What is the best approach to working with influencers and creating content with them?
Are there platforms for influencer programs?
ROI of an Influencer Marketing Campaign or Program.
