Description

About the speaker (https://www.linkedin.com/in/latikavieira/)

Latika is the Marketing Head of Kaya Skin Clinic for the Middle East markets. She comes with 15 years of experience in Marketing and Innovations, in Skin Care/Services, spanning India and Middle East Markets.



* Managing ‘Kaya Skin Clinic’, a leading brand in the premium Skin Services Category in the Middle East.

Have been part of the brand journey since 2007, and seen and helped the brand grow to a leadership

position in the category, winning its 8th Superbrand Status in UAE in 2017

* Experience of leading multicultural and multi-functional teams, including internal departments and

external agency partners



* Leading the Innovations journey for ‘Kaya Skin Clinic’, working with the Medical R&D and other

functions, to continuously evolve the offerings and efficacy of kaya portfolio



* Specialties: Brand Strategy & Management, Brand Equity, Innovations, Communication Development,

Media Planning, Digital Marketing, Research, PR, Agency Management, Brand Activation

About this episode

• The human interaction was big in physical clinic walk-ins and formed a big part of customer experience. Has it made an impact in the new normal? How has the consumer experience evolved in all these years?
• How is the Middle East market skincare consumer different from the rest of the world? Is there any Middle East marketing strategy that Kaya Skin Clinic work on? Any products that were developed keeping Middle Eastern consumers in mind?
• Clean beauty movement based on conscious consumerism is now the way forward. How does Kaya Skin Clinic address the new consumer needs to be at being on the right side of "Being Natural".
• As a marketeer, influencers play a big role in your industry. Is it still relevant?