Description

About the speaker (Shyam Sunder - https://www.linkedin.com/in/shyam-sunder-21431a5/)

Shyam Sunder is one of the leading marketers in the region with rich experience in building brands across sectors and regions. Shyam started his career within advertising with DDB Mudra launching several brands including Citibank, Henkel, and Apple in India. He was the Country Head of one of the largest Brand Activation agencies in India before moving to the marketing side of the table in Dubai

After a successful stint in Real Estate, he joined the Landmark Group which saw him lead the turnaround of their shopping malls and jump-start their hotel businesses before being moved to head the marketing of the single biggest business of the group - Centrepoint. In the 6 years which followed, Shyam helped transform the brand with new event properties, path-breaking creativity, tech innovations, ECommerce launch, and successful collaborations which won both mind and market share.

Today, Shyam is considered one of the most influential and accomplished marketers in the region, a regular speaker and writer, and an Industry Tutor.

In this Episode

• Present COVID situation and what does it mean to market in general.
• Is working in an agency or client-side that's more important.
• Is retail dead?
• Is there a difference between an omnichannel vs multichannel approach to marketing? If yes then what's the difference and how should marketers see this?
• While there is a lot of excitement over online, how much do you think the changes are here to stay? I see early signs of online sales come down. Would it go back to the old ratio of online vs offline?
• Tips to youngsters in these troubled times