Description

About the speaker - Himanshu Vashishtha (https://www.linkedin.com/in/himanshuvashishtha/)

Himanshu works with organizations to increase their probability of success. He helps them in four key areas innovation, differentiation, evaluation, and activations.



With over a decade in the region of C-suite discussion with clients in Fortune 500 companies like P&G, Levers, Mars, Nestle, Pepsi, GM, Visa and with local giants such as Almarai, Emaar, Etisalat, du, Saudi Telecom, Al Jazeera, Mashreq Bank as well as leading government bodies like Prime Ministers Office, Saudi Tourism, RTA, Ministry Of Economy (UAE), pointed to the need to make research actionable which can help clients achieve their objectives. This has led to him following his passion to move consumer insights to the next level using market research, advanced analytics cognitive psychology, behavior economics, neuroscience, and new technologies available.



In his previous avatar, Himanshu was Managing Director with Nielsen consumer research business for Middle East & Africa. He has sixteen years of market research experience in the Middle East, Africa, and across the Indian Subcontinent.



He is a regular contributor to the leading magazines and newspapers in the region, is/has been part of numerous panels such as Super Brands Council, Asia Brand Council, Effie MENA Awards, Retail Middle East Awards. He has published various papers in ESOMAR and written an analysis of leading global FMCG brand strategies picking one brand in each issue for 24 consecutive issues.



He has been a regular speaker at conferences on topics ranging from Big Data, Neuromarketing, Marketing to Women, Youth, Retail environment, Consumers evolution, Marketing, Education, Leadership, and Entrepreneurship.



For his Masters, he specialized in Market Research, from the Mudra Institute of Communications, Ahmedabad, India.



His special area of interest is behavioral economics and understanding the choice architecture of consumers. To keep learning he teaches Behaviour Economics courses at IIM in India.

In this episode

• How is the industry coping in this pandemic? 
• NeuroMarketing. - What does it mean for a marketeer?
• Most of the conversations are now happening online and it's important having the right tools to listen to that conversation. Ipsos has Synthesio which is a step forward. What does he think about social listening and what role does Sixth Factor play in that in terms of the offering.
• What is the new age tech are you using to drive innovation in the field of Marketing Research?
• In the Middle East, which are the biggest sectors that are investing in the right research? Are the new-age companies like E-commerce or Fintech also using Market Research? What are the use cases for these industries?