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About the speaker Kartik Bhatt (https://www.linkedin.com/in/kartik-bhatt/)



Successful E-Commerce & Retail Business Leader with 18 + years of Revenue & PNL Management, Strategic Transformation experience across Ecommerce & Multi-Format Core Retail (Adventure, Fashion & Duty-Free Retail) across GCC, South East Asia & India.



Enroute to building adventure retail's largest marketplace across GCC with more than 100K products across 5 countries, reaching out to more than 60 million digital shoppers.



Entrepreneurial history of setting up Fashionara.com a venture-funded fashion & lifestyle E-Commerce startup in India with around 200 brands.



A Retail Coach & advisor to small & mid-size retailers, enabling Digital Transition (Ecommerce & Digital Marketing), Retail Strategy & Planning, and effectively deploying different analytical tools to optimize efficiencies of their Category, Operations & Consumer marketing functions.



An avid blogger & keynote speaker & media participant with 100 + blogs & webinars on Contemporary Retail Trends, Analytics & Consumer marketing. Imparting classroom & online training sessions for retail professionals from marquee retailers in GCC.

In this episode (https://www.linkedin.com/in/kartik-bhatt/)

• What's the biggest shift that is required in terms of mindset for Omnichannel?
• Experiential Sale is the backbone of all things retail. Does that get diluted online? Can it ever be replicated online for the consumers?
• What are the tools and measurements that one can use in measuring the efficiency of the Omni-channel where attribution is becoming more and more challenging as consumer touchpoints have increased manifold?
• Does the good old RFM matrix hold true for online even today?
• With so much data online, what can brands do to increase the LTV? Does Omni-channel offer a bigger opportunity in increase LTV through more visibility on consumer interactions?
• Should retail brands today build a digital-first or a retail first strategy? Have we reached that inflection point based on consumer behavior or do you feel there is still a long way to go and they should continue with the retail first strategy?