Amitabh Bose, CEO, WOOP Middle East
Uttara Subramanian, Partner, WOOP Middle East
Rise of the nano influencers
About the speakers
Uttara has a Consumer Insights & Strategy background, with over 17 years of experience across the Middle East and Asia, in some really diverse markets like India, UAE, KSA, China, & SEA. She has worked with MNCs like General Mills, Henkel, Pepsico, TNS, and NFPC in Regional roles. She has been part of various Product Innovations and launches in Foods & Beverages. Her colleagues call her the consumer barometer and she is known to voice "the bitter brand truth" in case it doesn't solve a consumer Job.
A self-professed foodie, Movie Buff & Avid reader, she is also an amateur gardener, a Wife, Mom to 2 boys …….and a WOOP-er!!
Amitabh comes with 20+ years in various marketing and commercial leadership roles in start-ups, MNC's, and large family-owned companies across emerging markets (India, UAE, Saudi, Egypt ). Out of this, 15+ years in the MEA region. He has worked in organizations like Henkel, Masafi, and Kantar. He has also helped launched Bisleri in UAE. He comes with a multi-category experience: Home & Personal Care, Food & beverages & Tobacco.
Amitabh & his team run WOOP, short for women of opinion, a community of women and we will talk more about it during this conversation.
He comes with a wealth of experience in successful business turnarounds. In fact, his turnaround success in Henkel Arabia was mentioned as a global marketing success in Kotler's 14th edition.
Broad Topics
Trends in the changing behavior in consumers -
How the influencers have impacted the industry
How is nano influencers impacting market
Story of WOOP
